I’ve been noticing a new trend lately that keeps growing by the minute. Adult coloring books. Seen on the shelves of my local art store, JoAnn’s Fabric store, Target, Amazon, there are dozens of titles suddenly appearing everywhere.
So what is driving this trend? According to artist/blogger Joan Beiriger, publishers such as Dover Publications began marketing their coloring books by pointing out that coloring has therapeutic value. Joan’s blog post led me to another blog, Quartz to read more about coloring in its post, “Color Me Happy”. It says and I quote here:
“Many adult colorists have latched onto the idea that coloring promotes mindfulness, and can help reduce stress. They are right, judging by the latest expert thinking. Though there aren’t studies specifically on the benefits of adult coloring, play is important for both adults and children. Coloring can act as a de-stressor, art therapist Saba Harouni tells Quartz.